Make you website more attractive. Encourage the visitors to participate to increase visitors’ time spent on the website. Prevent and reduce the number of visitors who visit the website and leave without clicking the other pages. Turn visitors into customers.

FEATURES

We work as a webmaster.

We create a marketing model to reach customers which the information sent to you is based on the customers’ preferences or behaviors on the website.

website_icons-31

Segmentation

f-tra CTA classifies customer segments based on behavior on the website. It can inform which channel the visitors are from, time of visiting the website, and what web pages visited by the visitors including identifying if the visitors are the existing or new customers. With these features, it informs the visitors’ interest and attracts them to participate more in our business. For example, when a visitor visits 5 pages and scrolls down more than 70% of the webpage, we might imply that this visitor is interested in our products and services so that we might offer a special promotion to turn this visitor into the customer. Similarly, when a visitor does nothing for a certain period of time, we can show the pop-up banner asking him for help in order to provide services in a timely manner.

One-to-one marketing

Each visitor has different interests and needs. If we offer the same product to everyone, we will not be able to respond to all needs. However, with f-tra CTA, you can set different products or promotions based on individual interest. You can also offer products or special promotions to single-visit visitors in order to bring them back to your website. On the other hand, for the customers who are existing members or used to buy your products, they are more likely to buy again than others. With this type of customers, you can offer a special promotion matching with the customers’ needs to increase your sales.

Trigger

We have 3 types to display pop-up banner in order to attract customers efficiently.

Exit-Intent Banner

This modern feature helps keep users staying on the website longer, and reduce the number of visitors leaving the website without clicking any web pages. It can also offer more interesting products and promotional campaigns for the visitors who are trying to close the web browser. Generally, when the visitors leave the website, it is likely that you will lose the customers for good. Therefore, let’s use f-tra CTA to make offers to the visitors before they leave in order to keep them staying in the website.

Scroll

Pop-up banner will be displayed when the visitors scroll through the website based on the percentage we have defined. For example, 70% means they are interested in your website. Let’s f-tra CTA offer special promotions, and turn the visitors into your customers easily.

Timer

Set the timer to display your pop-up banner when the visitors are on the website for a period of time to encourage the visitors to interact with the website.

Multi link

For each pop-up banner, you can allocate some area as the connection to the website or any social media. You can also lead the visitors who read the article on your website to visit the product page related to that article. For instance, the article page can best lead the visitors to the product page. We can therefore display the relevant articles which the visitors might be interested and then click to read further through the use of pop-up banner displaying when the visitors finish reading or scroll down to the bottom of the website.

A/B testing

It helps us make a decision what messages and images to use on the website in order to attract the visitors and finally lead to sales. f-tra CTA can be customized in many ways to compare which banner gets more attention from the customers. For example, you can compare between red and green order buttons, or between right and the bottom positions, to see which button influences customers to click for ordering which finally enhances the performance of your online marketing on the website.

Dashboard

The dashboard of f-tra CTA helps you analyze your monthly results easily, and export the results into an excel file so that you do not need to spend time analyzing the results on your own. Moreover, the dashboard is user-friendly which you can customize such as setting, changing picture, or crating a campaign, anytime as you like.

Design and Format

You can design your banner as you need. For example, you can choose color, design, logo or shape of the banner to match with your company. You can also adjust the size and position of the banner to be displayed as Modal pop (the center of the screen), Side Helper (the side of the screen), or Smart Footer or Corner Box (the corner of the screen).

Welcome pop

11.1-welcome-pop

Corner box

11.2-corner-box

Smart footer

11.3-smart-footer

Side helper

11.4-side-helper

Device

You can design your banner as you need. For example, you can choose color, design, logo or shape of the banner to match with your company. You can also adjust the size and position of the banner to be displayed as Modal pop (the center of the screen), Side Helper (the side of the screen), or Smart Footer or Corner Box (the corner of the screen).

Installation

We are ready to provide snippet javascript code and installation guide for you in 2 weeks. Just use snippet javascript code from us on your website, and then f-tra CTA account is ready for you to use.

13.1-tag1

1.Setting a campaign

When your account is ready, the first thing you have to do is to save your information on the dashboard, and update the settings for your campaign such as URL, targeted devices, and type of banner.

13.2-tag2

2.Creating a banner

Create a banner image and then upload it on the dashboard. After that, select the position to display.

13.3-tag3

3.Tagging

Once you have finished registering and setting your campaign, you need to embed snippet javascript code of f-tra CTA on the dashboard.

13.4-tag4

4.Completing settings

Once properly tagged, f-tra CTA will release the banner to your website which is consistent with your settings on the dashboard page. You can also see the results from the display screen such as the number of clicks, or compare the results of each campaign through f-tra CTA on the dashboard page.